BRIEF

Bring to life the stories of the people and places that make 1st Up News great.

The project goal was to create and pitch a new vision for news, 1st Up News. We needed to develop engaging stories for both users and stakeholders and create new brand advocates while retaining the essence of its cult following and offering them a unique experience.

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ROLE

I was responsible for leading the UX for the project—producing sitemaps, personas, wireframes, user flows, and prototypes, and helping to shape the design direction. We created five key personas and based all our concepts and pitch story around a party-planning scenario to help stakeholders engage with our vision and their customers.

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OUTCOME

Some of the ideas were centered around an interactive gallery of different news outlets and a live video feed from different towns across the US. We also allowed users to register online with a simple barcode scan.

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DESIGN SYSTEM

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FINISHED DESIGNS

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