Context

Robinhood for small dollar donors.

 The platform helps small-dollar donors to discover and get analytical insights on political campaigns and nonprofits so they can maximize their monies efforts based on their interests.

Challenge

To attract new investors and stay ahead of the competition, we started digging into their core values, realigning their purpose and mission to fit their main marketing strategy and product offer.

Solution

We evolved from being a purely "established" business to an "innovative" one, bringing credibility, expertise, and experience into the mix. Along with revisiting their brand and website to match their new values, I refreshed and modernized their logo, color palette, and main visuals. I also brought an architectural aesthetic but kept the balance between the trust one has for established businesses with innovation.

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DESIGN SYSTEM

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FINISHED DESIGNS

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